About Me

I’m a German-Persian creative director and designer with over 15 years of experience turning ideas into impactful visual storytelling. Born in Munich and educated in Pennsylvania with a degree in Communication Design, I’ve built a dynamic career shaping the visual language of leading global brands, publishers, and agencies across print, digital, and social platforms.

My background spans a wide range of industries—beauty, fashion, lifestyle, publishing, pharma, environment, and more. I’ve led creative for iconic names including Random House, HarperCollins, Scholastic, The Princeton Review, and Dance Magazine. As the founder of SANSTUDIO, I’ve partnered with clients to build brand identities, launch campaigns, and deliver strategy-driven design solutions from concept through execution.

What defines my approach is the fusion of artistic passion and strategic clarity. I bring visionary leadership with hands-on design precision—able to manage high-volume, high-stakes projects while maintaining a clear creative vision. Whether directing a photoshoot, building content systems, or leading cross-functional teams, I thrive in fast-paced environments that demand both innovation and execution.

I’m drawn to work that blends purpose with creativity, and teams that value design as a powerful tool for connection, culture, and change. I’d love to bring my experience, energy, and eye for beauty to your next challenge.

Look forward to hearing from you.

Warmly,
Sandra Schmeil